Shiva Laboratory and Silkology is Proud to Sponsor Miss Teen Houston

Shiva Laboratory and Silkology is Proud to Sponsor Miss Teen Houston

Amanda Defoor of Houston, Texas took the teen pageant circuit by surprise. With literally no experience in pageantry, Miss Defoor dazzled the judges with her wit, humor and natural beauty and won the coveted Miss Teen Houston.
With this win under her sash.. she will be traveling to Orlando, FL for her next competition Wednesday Dec 10-13th. Miss Defoor will represent Houston in the The Nationals Cities of America Pageant

Shiva Laboratory and Silkology Hair Care is proud to sponsor Amanda Defoor and wishes her the best of luck.

What to Include On Your Website To Attract New Clients

Today I want to target the salon website and give you a couple tips on how you can use it to capture new clients that are the ideal match for your salon.

Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually contain photos of young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but how does the client perceive this and will it capture their attention long enough to browse your site or intimidate them? I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want.


If you have a lot of clients and your public profile is all your website is designed for then by all means put up the flashy pictures of hairstyles and impress people with the talent of your team. But if your primary purpose is to attract clients with your site then build it to work for you How do you do this?

1. Know who you are looking to attract by knowing the profile of the person who will see value in being a client of your salon…your ideal client.

2. Capture their attention by giving them something they will value.

3. Gain their trust that you are the expert to care for their needs.

What to include with your strategy:

Include a very brief “tip” of the week so visitors see value in returning to your site. I know a salon blog can serve this purpose as well but clients don’t always spend enough time roaming your site to get the good stuff, offer it right there on the home page.

This “tip” when promoted right is your golden opportunity to subtly introduce them to your salon brand while giving them a piece of valuable information. For example; if your salon is famous for doing corrective color, share with your visitors just how a proper color consultation should be done to ensure client satisfaction. Be careful not to say “this is how we do it here” but adapt the tone of “look for this is the salon you choose to care for your tresses”.

Have an opt in box where you can collect their name and email address. These days people are reluctant to give out this information for a simple newsletter so you must make the offer so appealing that they can’t wait to get what you are offering. Again, if you have done the work to know your ideal client and position the offer as something they WANT, not need they will be happy to provide this information in exchange for the gift.

Your gifts could include; hair and makeup photo shoots for company portfolios if you are attracting corporate clients. Couple massage lessons for the active dual income earners or a series of how to videos to keep the glow in aging skin if your ideal client is the mature generation.

*Remember when making your offer that it is purely a gift that you know will change their lives. Once you give them value they will be more inclined to buy from you and now that you have their name and email address you can follow up with salon specials, promotions and events that will bring them through the door.

If you would like to comment or view other great business ideas from Cheryl Roose
Salon Operating System
Business Solutions for Salon Professionals

HerBeautyBagTV Features Silkology Super Silky Serum

HerBeautyBagTV
November 22, 2009
SilkIt Super Silky Serum by Silkology doesn't have a major drugstore distributor, but you... Check out the video

Kelley Quan Product Review

Hot under the collar? Get Heat styling Thermal Care for your hair


Review by Kelley Quan
Kelley Quan

Ihairimagecover am a huge fan of ceramic hair appliances not only because they work more efficiently than traditional appliances but they are also kinder on your locks. But even with this TLC, repeated use of any appliance can leave your hair looking a little parched. There are a lot of Thermal hair products on the market, made to handle the heat and protect your hair. Here are a few of my favorites:

Prive Thermal Protection Detangling Spray by celeb stylist Laurent DuFourg is a deep penetrating, herbal enriched, de-tangler spray that penetrates into the cuticle of the hair.privespray This lightweight spray contains bamboo to help strengthen and fortify the hair and cactus to promote re-growth, add silkiness and shine. Prive Thermal Protection spray delivers superior conditioning and protects during heat styling, $19.00 available at www.priveproducts.com

RobertRamos2
Robert Ramos Volumizer is a blend of amino acids and proteins that not only help to achieve great volume, but also protect during heat styling. Unlike some volumizers that make the simple act of brushing while blow dying almost impossible, this unique formula makes it smooth and easy. A trifecta formula of Hydrolyzed algae, Keratin amino acids and Rice proteins protect hair from environmental assault, maintain hydration and keep hair healthy looking while conditioning and adding volume. The perfect combo! $31.00 available at www.robertramos.com

Silkology
Silkcology Super Silky Serum is a lightweight botanically enriched serum that is perfect for today’s heat styling techniques. Silk proteins have long been known to promote sheen and luster to hair, and with the addition of vitamins and organic botanicals this elixir really amps up the conditioning and protection properties. It’s a good price point to boot, coming in at $5.99, so it won’t break the bank. Available at www.shivalab.com or call 800.622.1330

Kerestase has been a top selling brand for years. Why? Simply put, because the products work. kerestasex2For heat styling, the Kerestase team has some formidable power players that will keep hair looking and feeling amazing. For starters, using Expanseur Extra Corps fortifying care for weakened hair and Ciment Thermique are two fabulous ways to keep your locks healthy. A lightweight spray and creamy balm, these protective and restorative products are formulated for delicate hair to help reinforce and strengthen it from the inside out. Like all of the Resistance collection, they are heat activated, which means that appliances are no longer your hair’s enemy!. Incorporating patented technology both Expanseur Extra Corps, $29.00 and Ciment Thermique reconstruct the internal structure and coats the outer layer of hair. $34.00 http://www.kerastase-usa.com/

Kelley Quan

Some Things You Should Know About Silkology

Silkology 101

This is the first post of many that will inform you and educate you on Silkology products, procedures and philosophies. If you have any comments or questions please contact us

Silkology 21 Century Hair Laboratory
Silkology is produced in our own exclusive lab and with chemists who are not interested in producing another mediocre line products. Instead they commit themselves to producing the most wholesome line of hair care products. Wholesome products produce superior performance. Expense is secondary to quality and performance.

Lets start with the formula. Most hair care product formulations start with water
Silkology uses the purest form of water. The water is purified through a 5 step process
Filtration
Activated Carbon
Reverse Osmosis
Ion Exchange
Ultra Violet Light

By using purified water it enables us to use cold processing while we formulate and produce Silkology products. Cold processing enables the botanicals, antioxidants and vitamins to remain potent and effective. Many companies use a high heat process to get the produce out faster and because they use inferior ingredients to save time and money. Unfortunately their formulas are not as potent and they lack in performance.

Another advantage to using the purest water and cold processing is that your formula doesn't need as many preservatives yet still have a long shelf life.

Stay turned to the rest of the story....

Silkology SilkIt Conditioner Makes Your Hair Soft Silky & Shiny

Silkology SilkIt Conditioner is a proven, botanical-enriched formula that provides protection and creates radiant shine. Silkology SilkIt proteins penetrate the hair shaft and repair or mend its health and condition, leaving hair soft, silky and shiny. Gentle enough for daily use.

Touchable Fragrant Beautiful ~ Silkology Silkit Shampoo

Formulated with hydrolyzed silk proteins and silk amino acids,Silkit shampoo leaves hair silky smooth and with radiant shine. Enriched with Pro-vitamin B5, Silkit Shampoo strengths the cuticle imparting dry brittle and chemically treated hair with intense moisture and flexibility while also protecting against heat damage. Our special blend of organically grown botanicals - including calendula, ginger and aloe vera - leave hair touchably soft and fragrant follow with Silkology Silkit conditioner. After you have cleansed you hair with silky goodness you should finish up with the conditioner and leave in conditioner for more information call 800.622.1330

Diversion Hurts Your Salon Business and Stylist Livelihoods

Dear Stylists,
There is a battle that is happening in the salon industry that has been going on for quite some time. It’s called diversion, deception and mass product distribution.

Are the products that you use on your clients sold in salons ONLY? or are they sold in Ulta,Beauty Secret, Beauty Trade, Beauty First Walgreen’s, Wal-Mart and other similar outlets at steep discounts?

Did you know that using products that are mass marketed is hurtful to your salon business and your livelihood?

We must call a spade a spade when salon products show up in other outlets other than a professional beauty salons or spas it must be boycotted by the salon industry.

It is incumbent on us to inform and educate salon professionals that if you are serious about retailing, if you want to help your bottom line, you must stop selling mass marketing products.

You should sell salon professional products that are only available in salons and nowhere else.

Frank Tavakoli
Shiva 21-Century Laboratory
Click here to learn more
http://www.beautyindustryfund.com/
Salon Exclusive? The Truth About Hair Salon Product Diversion

As you begin your career as a stylist, product sales will become a large part of your financial success.

As you begin your career as a stylist, product sales will become a large part of your financial success.


As you select the products that you will use and promote to your clients, here are a few tips you can use to select wisely.

Are the product ingredients organic and natural?

Are the products cruelty free? (Not tested on animals)

Does the product manufacturer offer promotional incentives?

Are the products available in Ulta, Walgreen’s, Target and Wal-Mart?

Are you required to purchase the entire product line or can you pick and choose your favorites?

Do they formulate the products with water that has a 5 step purification process?

Will the products tailor fit your clients hair care needs?

Is the product manufacturer environmentally conscience and responsible?

Do they use one-layer packaging created from recycled plastic?

Does the product contain sunscreen?

Do the products contain hair damaging preservatives?

Do the products contain waxes and fillers?

Are the products sold exclusively in salons ONLY?

All of these questions are relevant to your success. Providing the highest quality hair care products for your clients’ improves results, adds credibility and increases sales. When you choose your salons hair care line, choose products that are exclusively available at professional salons. Why educate and introduce your valuable customers to great products only to have them bypass your salon and purchase them directly from other mainstream sources like Walmart, Ulta and Target.

Utilizing salon exclusive products keeps your customers coming back to your salon, builds stronger relationships and helps reduce salon attrition.

The most successful salon professionals integrate personal styling, product education and product sales.

Frank Tavakoli Shiva 21 Century Laboratory

Smooth Down Your Frizzy Hair

Silkology SilkIt Hi-Gloss Spray~

Silkology SilkIt Hi-Gloss Spray instantly provides a humidity-resistant, brilliant, crystal clear shine to dry or dull hair. This lightweight, greaseless spray formula smoothes down frizzy or fried ends without weighing hair down. Enriched with a blend of herbal extracts, essential oils, antioxidants and sunscreen, SilkIt Hi-Gloss Spray also seals and protects hair from environmental damage. Great for color-treated hair, but perfect for any hair type. 8oz $21.90